Al Asdeqaa
Client: Al Asdeqaa · Industry: Dairy Products (Milk, Yogurt, Cheese & Ghee) · Scope: Full Branding & Packaging
Client: Al Asdeqaa · Industry: Dairy Products (Milk, Yogurt, Cheese & Ghee) · Scope: Full Branding & Packaging
A youthful, high-energy identity built around the brand's name — "Al Asdeqaa" ("The Friends") — translated into a set of illustrated friend characters, each one assigned to a different product across the milk, yogurt, and cheese ranges. Bright, saturated colors and dynamic character poses carry that energy across the full packaging system while keeping each product clearly distinguishable by color and character.
