This section presents a selection of my work as a Creative Director across commercial advertising, Reels, events and workshops coverage. Each project was carried from the initial concept and creative direction through hands-on execution, editing, and final delivery.
01 - Theater & Performing Arts Commission - Event Coverage
Covered a series of acting and performance workshops in Jeddah, turning each one into a cinematic highlight video rather than standard event documentation. Directed, filmed, and edited with a deliberately cinematic pace — closer to a short film than a typical coverage reel.
02 - Taghamees — Commercial / Reels
A series of Reels for the restaurant, showcasing food quality alongside behind-the-scenes footage of prep and cooking. Directed, filmed, and edited — from concept and shot direction through final edit.
A series of Reels for the restaurant, showcasing food quality alongside behind-the-scenes footage of prep and cooking. Directed, filmed, and edited — from concept and shot direction through final edit.
03 - Haven of Serenity — Commercial / Cinematic
A set of cinematic videos for the spa, covering the space and its core services — including dedicated pieces on scalp treatment and skin cleansing, alongside a mood piece capturing the atmosphere of the massage room. Directed, filmed, and edited — from concept and shot direction through final edit.
A set of cinematic videos for the spa, covering the space and its core services — including dedicated pieces on scalp treatment and skin cleansing, alongside a mood piece capturing the atmosphere of the massage room. Directed, filmed, and edited — from concept and shot direction through final edit.
04 - Sports Media Hub — Event Coverage
A set of cinematic videos for the spa, covering the space and its core services — including dedicated pieces on scalp treatment and skin cleansing, alongside a mood piece capturing the atmosphere of the massage room. Directed, filmed, and edited — from concept and shot direction through final edit.
05 - The Sands — Event Coverag
Storytelling coverage of a live performance by The Sands, a band spanning multiple instruments and vocals. Filmed and edited to follow the arc of the night rather than just documenting the set — building the footage around the energy and moments of the show.
06 - Wedding Film — Cinematic
A cinematic short film covering a wedding day from preparation through the celebration, built around mood and key moments rather than a straight shot list. Filmed and edited to feel closer to a short film than standard event coverage.