Chicken Jaja
Client: Chicken Jaja · Industry: Fried Chicken Restaurant · Scope: Full Branding & Packaging
A full brand identity built around a fried chicken concept, including logo, color system, packaging, storefront signage, and staff uniform design. The palette leans on yellow and red — a direct, appetite-driven combination that reads fast food from a distance. At the center of the identity is an original mascot: a chicken character named Jaja, built to carry the brand's personality across packaging and signage rather than sit as a static logo mark.
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