Moments
Client: Moments · Industry: Packaged Coffee · Scope: Full Branding & Packaging
Client: Moments · Industry: Packaged Coffee · Scope: Full Branding & Packaging
A coffee brand built around the culture of Jazan, in southern Saudi Arabia, where the beans themselves are grown. The logo's "O" is reshaped to echo the cross-section of a coffee bean, tying the wordmark directly to the product. Each pack features an illustrated figure — man, woman, child, elderly man, elderly woman — drawn from Jazan's traditional dress and daily life, set against the region's farms and mudbrick architecture, with an arched frame referencing local motifs. The color palette shifts per variant (deep maroon, forest green, black, navy, brown) while keeping the same illustration style and layout across the full range.
