Mel Ard (من الأرض)
Client: Mel Ard · Industry: Legumes & Spices (Packaged Food) · Scope: Full Branding & Packaging
Client: Mel Ard · Industry: Legumes & Spices (Packaged Food) · Scope: Full Branding & Packaging
A brand identity built around a single idea — that every product starts as something grown in the earth. Each packaging visual centers on a bowl of the actual product (beans, fava, etc.) placed directly in soil, set against a rural Egyptian countryside backdrop. The color palette pulls straight from that scene: yellow for sunlight, green for the field, and brown for the soil, finished with rustic illustration touches that reinforce the countryside feel.
