Foodana
Client: Foodana · Industry: Sauces & Condiments (Ketchup, Mayonnaise, Tomato Paste) · Scope: Logo & Packaging Design.
Client: Foodana · Industry: Sauces & Condiments (Ketchup, Mayonnaise, Tomato Paste) · Scope: Logo & Packaging Design.
A clean, appetite-first identity built on real product photography rather than illustration. The logo's double "oo" is shaped into a swirl, echoing the motion of sauce being poured or stirred — the same swirl motif carries through into the colored base of each pouch, tying the logo and packaging together as one visual idea. Each pouch centers on the product itself in a wooden bowl, framed by its key ingredient (tomato, lemon), with a color-coded band (red, blue, green) letting each variant read instantly across the range.
