Shrips
Client: Shrips · Industry: Fast-Casual Seafood Restaurant · Scope: Full Branding & Packaging
Client: Shrips · Industry: Fast-Casual Seafood Restaurant · Scope: Full Branding & Packaging
A fast-food-style identity built for a single-focus menu: shrimp sandwiches with fries, aimed at a younger audience. The name fuses "shrimp" and "chips," and the logo works fish tails and eyes directly into the lettering. A bold blue-and-yellow palette, with a checkerboard pattern echoing classic fast-food packaging, carries across the full system: sandwich wraps, fry cones, boxes, cups, staff uniforms, delivery bike, and storefront.
